Minimum Baseline Conversion Rate: 7.89% | Calculate MDE |
The minimum relative change in conversion rate you would like to be able to detect. Given a 10% baseline conversion rate and a 20% MDE, the minimum conversion rate of the test group you would like to be able to detect is 10% * (1 + 20%), i.e. 12%. | |
The number of all samples, including samples in both test and control group. | |
The proportion of the sample to include in the control group. |
The probability of the test rejecting the null hypothesis (H_{0}) when it is true. | |
The probability of the test rejecting the null hypothesis (H_{0}) when the alternative hypothesis (H_{1}) is true. |