MDE positive:
17.45%		 Conversion rate of the test group:
[11.75%, 100%]		 Calculate baseline conversion rate

Calculate sample size

Calculate control proportion
MDE negative:
-16.20%		 Conversion rate of the test group:
[0, 8.38%]
Baseline Conversion Rate:
%
 The expected conversion rate of the control group.
This can be obtained through a monitoring campaign or checking the historical data.
Sample Size:

 The number of all samples, including samples in both test and control group.
Control Proportion:
%
 The proportion of the sample to include in the control group.
Significance Level:
%
 The probability of the test rejecting the null hypothesis (H0) when it is true.
Statistical Power:
%
 The probability of the test rejecting the null hypothesis (H0) when the alternative hypothesis (H1) is true.