MDE positive:
17.45%
Conversion rate of the test group:
[11.75%, 100%]
Calculate baseline conversion rate

Calculate sample size

Calculate control proportion

MDE negative:
-16.20%
Conversion rate of the test group:
[0, 8.38%]
Baseline Conversion Rate:
%
The expected conversion rate of the control group.
This can be obtained through a monitoring campaign or checking the historical data.
Sample Size:

The number of all samples, including samples in both test and control group.
Control Proportion:
%
The proportion of the sample to include in the control group.
Significance Level:
%
The probability of the test rejecting the null hypothesis (H0) when it is true.
Statistical Power:
%
The probability of the test rejecting the null hypothesis (H0) when the alternative hypothesis (H1) is true.