MDE positive: 17.45% |
Conversion rate of the test group: |
Calculate baseline conversion rate |
MDE negative: -16.20% |
Conversion rate of the test group: |
The expected conversion rate of the control group. This can be obtained through a monitoring campaign or checking the historical data. |
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The number of all samples, including samples in both test and control group. | |
The proportion of the sample to include in the control group. |
The probability of the test rejecting the null hypothesis (H0) when it is true. | |
The probability of the test rejecting the null hypothesis (H0) when the alternative hypothesis (H1) is true. |