Minimum Control Proportion: 24.39% | Calculate baseline conversion rate | |
Control Size: 2,439 | Test Size: 7,561 |
The expected conversion rate of the control group. This can be obtained through a monitoring campaign or checking the historical data. |
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The minimum relative change in conversion rate you would like to be able to detect. Given a 10% baseline conversion rate and a 20% MDE, the minimum conversion rate of the test group you would like to be able to detect is 10% * (1 + 20%), i.e. 12%. | |
The number of all samples, including samples in both test and control group. |
The probability of the test rejecting the null hypothesis (H0) when it is true. | |
The probability of the test rejecting the null hypothesis (H0) when the alternative hypothesis (H1) is true. |